AKB48’s ‘Puccho’ mouth to mouth CM criticized by viewers
The Broadcasting Ethics & Program Improvement Organization (BPO) has announced thatAKB48’s CM for UHA Mikakuto’s popular soft candy ‘Puccho‘ received criticism from the viewers.
The CM started airing on March 15th, and caused quite a stir as the members of AKB48 shares the candy with one another via mouth-to-mouth. Regarding this CM, BPO received negative comments such as
“The children will imitate this,”
“It looks like they’re playing with food,”
“Stop making CMs that lack quality. A mouth-to-mouth relay with food is unsanitary and unpleasant.”
On BPO’s “Opinions Concerning Young People” section of their homepage, 116 cases out of 196 were opinions regarding AKB48’s ‘Puccho’ CM. A majority of these stated the viewer’s unpleasant feelings towards the mouth-to-mouth relay scene.
The CMs are currently available for viewing on the official website for ‘Puccho×AKB48‘.